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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.
Complexitydifferent
LowLowMediumLow
Timedifferent
1-2 h20–45 min1-2 h Setup15-30 min
Participantsdifferent
2-8Small cross-functional group2-201-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportRisk list, Mitigation plan, Assumption logOKR set, Measurement plan, Review cadenceSMART Goal, Measurement Note, Deadline
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
RiskDecisionFailurePlanning
GoalsAlignmentOutcomesMeasurement
GoalsPlanningMeasurementAlignment
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