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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
LowHighHighHigh
Timedifferent
1-2 hMehrere Wochen1-4 Wochen1 Tag bis mehrere Wochen
Participantsdifferent
2-82-6 researchers plus sample6-30 Experten4-10
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesExpert Forecast, Consensus Range, Assumption NotesProblem Statement, Prototype, Test Learnings
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
OutcomesInnovationResearchQuantitative
ForecastingExpertsDecisionStrategy
InnovationPrototypeResearch
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