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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.
Complexitydifferent
LowMediumLowMedium
Timedifferent
1-2 h90-180 min15-30 min1-2 h Setup
Participantsdifferent
2-83-61-82-20
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportGQM Table, Metric ProfilesSMART Goal, Measurement Note, DeadlineOKR set, Measurement plan, Review cadence
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
MetricsMeasurementEngineeringAlignment
GoalsPlanningMeasurementAlignment
GoalsAlignmentOutcomesMeasurement
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