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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
LowMediumLow
Timedifferent
1-2 h90-180 min45-90 min
Participantsdifferent
2-83-62-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportGQM Table, Metric ProfilesAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
MetricsMeasurementEngineeringAlignment
GrowthStrategyMarketPortfolio
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping