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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration for Flywheel.
Growth
Flywheel
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
LowMediumMediumLow
Timedifferent
1-2 h60-120 min1-3 h45-90 min
Participantsdifferent
2-83-81-52-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportFlywheel Map, Friction Points, Growth Levers, Experiment BacklogFunnel report, Drop-off analysis, Optimization hypothesesAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
GrowthRetentionConversion
AnalyticsConversionGrowth
GrowthStrategyMarketPortfolio
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