View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Strategy DIBB |  UX Research Empathy Mapping |  Facilitation Decision Jam |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 1-2 h | 30–60 min | 60-90 min | 45–90 min |
Participantsdifferent | 2-8 | 4-8 | 4-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Empathy Map, Assumptions List, Research Gaps | Problem Cluster, Prioritized Challenge, Experiment | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | SynthesisQualitativeWorkshop | FacilitationDecisionProblem solvingWorkshop | SynthesisQualitativeRoot cause |