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| Criterion |  Product Strategy DIBB |  UX Research Empathy Mapping |  Facilitation Consensus Workshop |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 1-2 h | 30–60 min | 1-3 h | 45–90 min |
Participantsdifferent | 2-8 | 4-8 | 5-30 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Empathy Map, Assumptions List, Research Gaps | Consensus Clusters, Theme Titles, Priority Areas | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | SynthesisQualitativeWorkshop | FacilitationConsensusWorkshopAlignment | SynthesisQualitativeRoot cause |