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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Affinity Diagramming
UX Research
Affinity Diagramming
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitysame
LowLowLowLow
Timedifferent
1-2 h60-90 min45–90 min30–60 min
Participantsdifferent
2-84-103-104-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportProblem Cluster, Prioritized Challenge, ExperimentTheme clusters, Insight statements, Opportunity areasEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
FacilitationDecisionProblem solvingWorkshop
SynthesisQualitativeRoot cause
SynthesisQualitativeWorkshop
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