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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.
Complexitydifferent
LowLowMediumHigh
Timedifferent
1-2 h45–90 min1-4 h2-8 h
Participantsdifferent
2-83-103-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportTheme clusters, Insight statements, Opportunity areasProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanProblem Analysis, Decision Analysis, Risk Plan
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
SynthesisQualitativeRoot cause
Root causeProblem solvingQualityIncident
Problem solvingRoot causeDecisionOperations
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