View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Diary Study |  Business Strategy TOWS Matrix |  Product Strategy Counter Metrics |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 1-2 h | 30-60 min | 1-3 h |
Participantsdifferent | 5-20 | 3-10 | 2-6 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | TOWS Matrix, Strategic Options, Priority Actions | Counter Metric List, Guardrail Definitions | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | UX researchTrackingBehavior | StrategyAnalysisOptions | MetricsMeasurementStrategyExperiments | StrategyAnalysisPlanning |