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| Criterion |  UX Research Diary Study |  Business Strategy TOWS Matrix |  Business Strategy Ansoff Matrix |  Growth Hooked Model |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 1-2 h | 45-90 min | Multiple workshops over several weeks |
Participantsdifferent | 5-20 | 3-10 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | TOWS Matrix, Strategic Options, Priority Actions | Ansoff Matrix, Growth Options, Risk Notes | Hooked loop, Trigger map, Reward design, Ethics check |
Tagsno overlap | UX researchTrackingBehavior | StrategyAnalysisOptions | GrowthStrategyMarketPortfolio | GrowthBehaviorRetention |