View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Diary Study |  Business Strategy Three Horizons |  Business Strategy SWOT Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-4 Wochen | Halbtags-Workshop, dann iterativ | 30-60 min | 45-90 min |
Participantsdifferent | 5-20 | 3-12 | 3-12 | 2-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | SWOT matrix, Strategic options, Action list | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | UX researchTrackingBehavior | StrategyInnovationPortfolioForesight | StrategyAnalysisMarketPositioning | GrowthStrategyMarketPortfolio |