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| Criterion |  UX Research Diary Study |  Business Strategy SWOT Analysis |  Business Strategy Value Chain Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 1-4 Wochen | 30-60 min | Half day | 45-90 min |
Participantsdifferent | 5-20 | 3-12 | 3-8 | 2-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | SWOT matrix, Strategic options, Action list | Value Chain Map, Lever List | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | UX researchTrackingBehavior | StrategyAnalysisMarketPositioning | StrategyBusiness modelDiagnosisAnalysis | GrowthStrategyMarketPortfolio |