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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Surveys method illustration showing its working structure
UX Research
Surveys
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
MediumMediumHighHigh
Timedifferent
1-4 Wochen3-14 Tage0.5-2 TageMehrere Wochen
Participantsdifferent
5-2050+4-122-6 researchers plus sample
Formatdifferent
AsyncAsyncWorkshopWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineSurvey Results, Charts, Segment InsightsScenario Set, Strategic Implications, Robust OptionsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tagsno overlap
UX researchTrackingBehavior
QuantitativeResearchValidation
StrategyUncertaintyPlanning
OutcomesInnovationResearchQuantitative
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