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| Criterion |  UX Research Diary Study |  UX Research Surveys |  Business Strategy GAP Analysis |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-4 Wochen | 3-14 Tage | 1-3 h | Mehrere Wochen |
Participantsdifferent | 5-20 | 50+ | 2-8 | 2-6 researchers plus sample |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Survey Results, Charts, Segment Insights | Gap Matrix, Action Plan, Risk Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | UX researchTrackingBehavior | QuantitativeResearchValidation | StrategyAnalysisPlanning | OutcomesInnovationResearchQuantitative |