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| Criterion |  UX Research Diary Study |  Business Strategy Scenario Planning |  Product Discovery Outcome-Driven Innovation |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Medium | High | High | Medium |
Timedifferent | 1-4 Wochen | 0.5-2 Tage | Mehrere Wochen | 2-4 h |
Participantsdifferent | 5-20 | 4-12 | 2-6 researchers plus sample | 3-10 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Scenario Set, Strategic Implications, Robust Options | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | UX researchTrackingBehavior | StrategyUncertaintyPlanning | OutcomesInnovationResearchQuantitative | StrategyPositioningInnovationValue |