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| Criterion |  UX Research Diary Study |  Business Strategy Scenario Planning |  UX Research Card Sorting |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 1-4 Wochen | 0.5-2 Tage | 20-45 min | 1-3 h |
Participantsdifferent | 5-20 | 4-12 | Based on research question | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Scenario Set, Strategic Implications, Robust Options | Content groups, Label set, IA hypotheses | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | UX researchTrackingBehavior | StrategyUncertaintyPlanning | Information architectureNavigationStructure | StrategyAnalysisPlanning |