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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-4 Wochen1-3 h1-3 h30-60 min
Participantsdifferent
5-202-82-83-12
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineFive Forces Analysis, Competitive Risks, Strategic OptionsGap Matrix, Action Plan, Risk NotesSWOT matrix, Strategic options, Action list
Tagsno overlap
UX researchTrackingBehavior
StrategyCompetitionMarket
StrategyAnalysisPlanning
StrategyAnalysisMarketPositioning
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