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| Criterion |  UX Research Diary Study |  Product Discovery Outcome-Driven Innovation |  Business Strategy GAP Analysis |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 1-4 Wochen | Mehrere Wochen | 1-3 h | 1 Tag bis mehrere Wochen |
Participantsdifferent | 5-20 | 2-6 researchers plus sample | 2-8 | 4-10 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Gap Matrix, Action Plan, Risk Notes | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | UX researchTrackingBehavior | OutcomesInnovationResearchQuantitative | StrategyAnalysisPlanning | InnovationPrototypeResearch |