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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
1-4 WochenMehrere Wochen1-3 h2-4 h
Participantsdifferent
5-202-6 researchers plus sample2-83-10
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesGap Matrix, Action Plan, Risk NotesStrategy Canvas, Value Curve, ERRC Actions
Tagsno overlap
UX researchTrackingBehavior
OutcomesInnovationResearchQuantitative
StrategyAnalysisPlanning
StrategyPositioningInnovationValue
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