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| Criterion | ![]() UX Research Diary Study | ![]() Product Discovery Outcome-Driven Innovation | ![]() Business Strategy Blue Ocean Strategy Canvas | ![]() Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 1-4 Wochen | Mehrere Wochen | 2-4 h | 1 Tag bis mehrere Wochen |
Participantsdifferent | 5-20 | 2-6 researchers plus sample | 3-10 | 4-10 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Strategy Canvas, Value Curve, ERRC Actions | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | UX researchTrackingBehavior | OutcomesInnovationResearchQuantitative | StrategyPositioningInnovationValue | InnovationPrototypeResearch |



