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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration for Flywheel.
Growth
Flywheel
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-4 Wochen1-2 h60-120 min1-3 h
Participantsdifferent
5-203-83-81-5
Formatdifferent
AsyncWorkshop + asyncWorkshopAsync
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineNorth Star metric, Input metric tree, Measurement cadenceFlywheel Map, Friction Points, Growth Levers, Experiment BacklogFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
UX researchTrackingBehavior
GrowthMetricsAlignmentRetention
GrowthRetentionConversion
AnalyticsConversionGrowth
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