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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
1-4 Wochen1-2 h45-60 min1-4 Wochen
Participantsdifferent
5-203-82-81-6
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineNorth Star metric, Input metric tree, Measurement cadenceAssumption map, Test backlog, Risk rankingExperiment results, Decision log, Learning summary
Tagsno overlap
UX researchTrackingBehavior
GrowthMetricsAlignmentRetention
AssumptionsRiskExperimentsValidation
ExperimentsGrowthAnalyticsValidation
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