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| Criterion |  UX Research Diary Study |  Business Strategy McKinsey 7S |  Business Strategy Ansoff Matrix |  Decision Making Force Field Analysis |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-4 Wochen | 2-4 h | 45-90 min | 45-90 min |
Participantsdifferent | 5-20 | 3-12 | 2-8 | 3-12 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | 7S Assessment, Alignment Gaps, Change Actions | Ansoff Matrix, Growth Options, Risk Notes | Force Field Map, Change Levers, Risk Notes |
Tagsno overlap | UX researchTrackingBehavior | OrganizationStrategyAlignmentChange | GrowthStrategyMarketPortfolio | ChangeDecisionStrategy |