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| Criterion |  UX Research Diary Study |  Innovation Lean Startup |  Business Strategy Ansoff Matrix |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | Wochen bis Monate je Lernzyklus | 45-90 min | 45-90 min |
Participantsdifferent | 5-20 | 2-8 | 2-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Ansoff Matrix, Growth Options, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | UX researchTrackingBehavior | LeanStartupValidationMVP | GrowthStrategyMarketPortfolio | OutcomesStrategyBehaviorPlanning |