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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-4 Wochen1-2 Tage45-90 min30-60 min
Participantsdifferent
5-2010-502-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineKano Matrix, Feature Classes, Priority ThemesAnsoff Matrix, Growth Options, Risk NotesICE Table, Top Idea List
Tagsno overlap
UX researchTrackingBehavior
SatisfactionPrioritizationCustomer
GrowthStrategyMarketPortfolio
PrioritizationScoringGrowthDecision
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