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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration for Flywheel.
Growth
Flywheel
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-4 Wochen120 min initial, dann laufend60-120 min1-2 h
Participantsdifferent
5-203-63-83-8
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineHEART-GSM Table, DashboardFlywheel Map, Friction Points, Growth Levers, Experiment BacklogNorth Star metric, Input metric tree, Measurement cadence
Tagsno overlap
UX researchTrackingBehavior
MetricsUX researchMeasurementSatisfaction
GrowthRetentionConversion
GrowthMetricsAlignmentRetention
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