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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
1-4 Wochen120 min initial, dann laufend1-4 Wochen1-2 h Setup, laufend
Participantsdifferent
5-203-61-62-8
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineHEART-GSM Table, DashboardExperiment results, Decision log, Learning summaryAARRR funnel, Metric baseline, Experiment backlog
Tagsno overlap
UX researchTrackingBehavior
MetricsUX researchMeasurementSatisfaction
ExperimentsGrowthAnalyticsValidation
GrowthMetricsExperiments
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