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| Criterion |  UX Research Diary Study |  Growth Funnel Analysis |  Decision Making Delphi Method |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-4 Wochen | 1-3 h | 1-4 Wochen | 45-90 min |
Participantsdifferent | 5-20 | 1-5 | 6-30 Experten | 2-8 |
Formatdifferent | Async | Async | Async | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Funnel report, Drop-off analysis, Optimization hypotheses | Expert Forecast, Consensus Range, Assumption Notes | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | UX researchTrackingBehavior | AnalyticsConversionGrowth | ForecastingExpertsDecisionStrategy | GrowthStrategyMarketPortfolio |