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| Criterion |  UX Research Diary Study |  Business Strategy 5-Minuten VC-Check |  Business Strategy Ansoff Matrix |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-4 Wochen | 5-15 min | 45-90 min | 45-90 min |
Participantsdifferent | 5-20 | 1-5 | 2-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Ansoff Matrix, Growth Options, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | UX researchTrackingBehavior | StartupValidationCompetition | GrowthStrategyMarketPortfolio | OutcomesStrategyBehaviorPlanning |