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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
MediumHighMediumHigh
Timedifferent
1-4 Wochen1 Tag bis mehrere Wochen30-60 min je InterviewMehrere Wochen
Participantsdifferent
5-204-105-10 Interviews2-6 researchers plus sample
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineProblem Statement, Prototype, Test LearningsSolution Feedback, Objection List, Validation NotesDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tagsno overlap
UX researchTrackingBehavior
InnovationPrototypeResearch
ValidationInterviewsPrototype
OutcomesInnovationResearchQuantitative
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