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| Criterion |  UX Research Diary Study |  Decision Making Delphi Method |  Product Discovery Smoke Test |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 1-4 Wochen | 1-4 Wochen | 1-5 Tage | 45-90 min |
Participantsdifferent | 5-20 | 6-30 Experten | Nutzertraffic | 2-8 |
Formatdifferent | Async | Async | Async | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Expert Forecast, Consensus Range, Assumption Notes | Interest Metrics, Conversion Signal, Learning Note | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | UX researchTrackingBehavior | ForecastingExpertsDecisionStrategy | ValidationExperimentsDemandGrowth | GrowthStrategyMarketPortfolio |