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| Criterion |  UX Research Diary Study |  Decision Making Decision Matrix |  Growth Flywheel |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | 45-90 min | 60-120 min | 1-3 h |
Participantsdifferent | 5-20 | 2-8 | 3-8 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Decision Matrix, Scoring Rationale, Selected Option | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | UX researchTrackingBehavior | DecisionCriteriaScoringTradeoffs | GrowthRetentionConversion | AnalyticsConversionGrowth |