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| Criterion | ![]() UX Research Diary Study | ![]() UX Research Contextual Inquiry | ![]() Business Strategy Balanced Scorecard | ![]() Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 1-4 Wochen | 1-3 Wochen | Halber Tag bis mehrere Wochen | 90-180 min initial, dann laufend |
Participantsdifferent | 5-20 | 4-12 Beobachtungen | 4-12 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Field Notes, Workflow Insights, Pain Points | Balanced Scorecard, Strategic Measures, Initiative Map | KPI Tree, Owner List |
Tagsno overlap | UX researchTrackingBehavior | UX researchObservationContext | StrategyMetricsExecution | MetricsStrategyAlignmentMeasurement |



