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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-4 Wochen45-90 min45-90 min1-2 h
Participantsdifferent
5-202-82-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineAssumption List, Critical Assumptions, Learning PlanDecision Matrix, Scoring Rationale, Selected OptionDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
UX researchTrackingBehavior
AssumptionsRiskDecisionDiscovery
DecisionCriteriaScoringTradeoffs
StrategyDecisionAssumptionsHypothesis
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