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| Criterion |  UX Research Diary Study |  Business Strategy Ansoff Matrix |  Product Strategy ICE Scoring |  Decision Making Delphi Method |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-4 Wochen | 45-90 min | 30-60 min | 1-4 Wochen |
Participantsdifferent | 5-20 | 2-8 | 2-8 | 6-30 Experten |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Ansoff Matrix, Growth Options, Risk Notes | ICE Table, Top Idea List | Expert Forecast, Consensus Range, Assumption Notes |
Tagsno overlap | UX researchTrackingBehavior | GrowthStrategyMarketPortfolio | PrioritizationScoringGrowthDecision | ForecastingExpertsDecisionStrategy |