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| Criterion |  UX Research Diary Study |  Business Strategy Ansoff Matrix |  UX Research HEART Framework |  Business Strategy Balanced Scorecard |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-4 Wochen | 45-90 min | 120 min initial, dann laufend | Halber Tag bis mehrere Wochen |
Participantsdifferent | 5-20 | 2-8 | 3-6 | 4-12 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Ansoff Matrix, Growth Options, Risk Notes | HEART-GSM Table, Dashboard | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | UX researchTrackingBehavior | GrowthStrategyMarketPortfolio | MetricsUX researchMeasurementSatisfaction | StrategyMetricsExecution |