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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.
Complexitydifferent
MediumLowLowHigh
Timedifferent
1-4 Wochen45-90 min1-2 h1-4 Wochen
Participantsdifferent
5-202-82-86-30 Experten
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineAnsoff Matrix, Growth Options, Risk NotesDIBB document, Belief list, Bet list, Learning reportExpert Forecast, Consensus Range, Assumption Notes
Tagsno overlap
UX researchTrackingBehavior
GrowthStrategyMarketPortfolio
StrategyDecisionAssumptionsHypothesis
ForecastingExpertsDecisionStrategy
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