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| Criterion |  UX Research Diary Study |  Business Strategy Ansoff Matrix |  Business Strategy Business Model Stress Test |  Business Strategy Value Chain Analysis |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Medium | Low | High | High |
Timedifferent | 1-4 Wochen | 45-90 min | Half day | Half day |
Participantsdifferent | 5-20 | 2-8 | 3-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Ansoff Matrix, Growth Options, Risk Notes | Stress Test Report, Action Plan per Scenario | Value Chain Map, Lever List |
Tagsno overlap | UX researchTrackingBehavior | GrowthStrategyMarketPortfolio | StrategyBusiness modelRiskDiagnosis | StrategyBusiness modelDiagnosisAnalysis |