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| Criterion |  UX Research Diary Study |  Business Strategy Ansoff Matrix |  Decision Making Assumption Surfacing |  Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-4 Wochen | 45-90 min | 45-90 min | 1-2 h |
Participantsdifferent | 5-20 | 2-8 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Ansoff Matrix, Growth Options, Risk Notes | Assumption List, Critical Assumptions, Learning Plan | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | UX researchTrackingBehavior | GrowthStrategyMarketPortfolio | AssumptionsRiskDecisionDiscovery | StrategyDecisionAssumptionsHypothesis |