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| Criterion |  UX Research Diary Study |  Business Strategy Ansoff Matrix |  Decision Making Argument Mapping |  Decision Making Force Field Analysis |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-4 Wochen | 45-90 min | 1-3 h | 45-90 min |
Participantsdifferent | 5-20 | 2-8 | 1-8 | 3-12 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Ansoff Matrix, Growth Options, Risk Notes | Argument Map, Evidence Gaps, Decision Rationale | Force Field Map, Change Levers, Risk Notes |
Tagsno overlap | UX researchTrackingBehavior | GrowthStrategyMarketPortfolio | SensemakingDecisionRationale | ChangeDecisionStrategy |