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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for TRIZ
Innovation
TRIZ
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.
Complexitydifferent
HighHighMediumMedium
Timedifferent
1 Tag bis mehrere Wochen1-4 h30-60 min je Interview1-3 h
Participantsdifferent
4-102-85-10 Interviews2-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsContradiction Statement, Inventive Principles, Solution ConceptsSolution Feedback, Objection List, Validation NotesMorphological Box, Concept Combinations, Idea Shortlist
Tagsno overlap
InnovationPrototypeResearch
InnovationProblem solvingContradictionsCreativity
ValidationInterviewsPrototype
IdeationInnovationCreativity
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