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| Criterion | ![]() Innovation Design Thinking | ![]() UX Design Storyboarding | ![]() UX Research Usability Testing | ![]() Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a usage scenario needs to become understandable early, it condenses situations, context, and flow into a legible sequence. It helps check concept ideas before anything gets built. | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | High | Medium | Medium | High |
Timedifferent | 1 Tag bis mehrere Wochen | 30-90 min | 1-2 h je Session | Mehrere Wochen |
Participantsdifferent | 4-10 | 1-8 | Based on research question | 2-6 researchers plus sample |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Storyboard, Concept Narrative, Testable Assumptions | Usability Issues, Severity List, Recommendations | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | InnovationPrototypeResearch | VisualizationConceptsSequencePrototype | ValidationUXPrototype | OutcomesInnovationResearchQuantitative |



