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| Criterion |  Innovation Design Thinking |  UX Design Storyboarding |  UX Research First-click Testing |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a usage scenario needs to become understandable early, it condenses situations, context, and flow into a legible sequence. It helps check concept ideas before anything gets built. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | High | Medium | Low | High |
Timedifferent | 1 Tag bis mehrere Wochen | 30-90 min | 1-2 Tage | Mehrere Wochen |
Participantsdifferent | 4-10 | 1-8 | 10-30 | 2-6 researchers plus sample |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Storyboard, Concept Narrative, Testable Assumptions | Click Heatmap, Success Rate, Design Recommendations | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | InnovationPrototypeResearch | VisualizationConceptsSequencePrototype | UXNavigationFindabilityValidation | OutcomesInnovationResearchQuantitative |