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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.
Complexitydifferent
HighMediumMediumMedium
Timedifferent
1 Tag bis mehrere Wochen30-60 min je Interview45-120 min45-90 min
Participantsdifferent
4-105-10 Interviews2-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsSolution Feedback, Objection List, Validation NotesTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesDecision Matrix, Scoring Rationale, Selected Option
Tagsno overlap
InnovationPrototypeResearch
ValidationInterviewsPrototype
TradeoffsDecisionCriteriaOptions
DecisionCriteriaScoringTradeoffs
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