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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
HighMediumHighMedium
Timedifferent
1 Tag bis mehrere Wochen30-60 min je InterviewMehrere Wochen1-4 Wochen
Participantsdifferent
4-105-12 Interviews2-6 researchers plus sample3-10 Kunden
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsProblem Evidence, Risk Notes, Customer SegmentsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
InnovationPrototypeResearch
DiscoveryInterviewsValidation
OutcomesInnovationResearchQuantitative
MVPValidationServiceDiscovery
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