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| Criterion |  Innovation Design Thinking |  Product Discovery Pretotyping |  Product Discovery Outcome-Driven Innovation |  Innovation Lean Startup |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. |
Complexitydifferent | High | Low | High | Medium |
Timedifferent | 1 Tag bis mehrere Wochen | Stunden bis wenige Tage | Mehrere Wochen | Wochen bis Monate je Lernzyklus |
Participantsdifferent | 4-10 | 1-4 | 2-6 researchers plus sample | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision |
Tagsno overlap | InnovationPrototypeResearch | ValidationDemandMVP | OutcomesInnovationResearchQuantitative | LeanStartupValidationMVP |