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| Criterion |  Innovation Design Thinking |  Product Strategy OKRs |  Innovation Design Sprint |  Product Strategy SMART Goals |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | High | Medium | High | Low |
Timedifferent | 1 Tag bis mehrere Wochen | 1-2 h Setup | 4-5 Tage | 15-30 min |
Participantsdifferent | 4-10 | 2-20 | 5-8 | 1-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | OKR set, Measurement plan, Review cadence | Prototype, Test Findings, Decision Rationale | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | InnovationPrototypeResearch | GoalsAlignmentOutcomesMeasurement | Design sprintPrototypeValidationInnovation | GoalsPlanningMeasurementAlignment |