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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.
Complexitydifferent
HighHighMediumMedium
Timedifferent
1 Tag bis mehrere WochenMehrere Wochen45-120 min30-90 min
Participantsdifferent
4-102-6 researchers plus sample2-81-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesDecision Tree, Option Map, Assumption List
Tagsno overlap
InnovationPrototypeResearch
OutcomesInnovationResearchQuantitative
TradeoffsDecisionCriteriaOptions
DecisionTreeOptions
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