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| Criterion |  Innovation Design Thinking |  Product Discovery Outcome-Driven Innovation |  Decision Making Risk Matrix |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | High | High | Low | Low |
Timedifferent | 1 Tag bis mehrere Wochen | Mehrere Wochen | 30-60 min | 30-60 min |
Participantsdifferent | 4-10 | 2-6 researchers plus sample | 3-10 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Risk Matrix, Top Risk List | ICE Table, Top Idea List |
Tagsno overlap | InnovationPrototypeResearch | OutcomesInnovationResearchQuantitative | RiskDecisionPrioritizationAssessment | PrioritizationScoringGrowthDecision |